Counting the Cost

tonight I had wine with my girlfriends for the first time since early last spring. It was such a blessing, such a wonderful reunion. It reminded me of the night last April when my husband and I sat with our close friends and wept a little as we said goodbye- knowing that everything was about to change. We knew then that we would miss the weddings of two of their sons, both like sons to us also. We would miss two other weddings, a family reunion and anything and everything that we would normally make a priority in the course of a typical summer. Family and friends have always been such a priority. But opening a business just in time for the summer season in northern Wisconsin meant a lot of sacrifices would need to be made in order to really make things go. We walked away from many things in walking towards the summer and the Aqualand Ale House. People didn't understand, people thought we were crazy. In some ways, people felt we were letting them down. Our unavailability for certain times and certain things meant that some would question us, some would feel short changed. But we discovered some wonderful things this summer. Those who love us best came to visit, sitting patiently when we jumped up from even a short conversation to take care of the thing we saw that needed to be done. They cheered us on, took a trip to an area that would not normally be on their radar. These friends were the wind beneath our wings (yes, hummingthe song a bit as I type). Our staff became our friends. We looked out for each other, cared for each other and knew that someone had our back no matter what each busy day might bring. By summer's end we were a well-oiled machine of service. But by far, the best surprise were the loyal friends we made of so many of our guests. By Labor Day weekend I was overwhelmed to realize I recognized so many- as people entered the Ale House so many remembered my name and entered waving, "Hi Sue", as they joined us for a meal and a beer. I met old friends of the family, family members of locals whose families had been friends to my father and mother, my grandfather. I loved hearing people share their memories of Aqualand. I loved even more when folks asked after my parents, my sisters. But when I overheard someone mention "Pat Wilsie" I always stopped to shake their hand. These were the ones who personally knew my grandfather, and since he passed away in 1977, I knew this was a special memory that I wanted to hear more about. We opened the Aqualand Ale House for several reasons. On the one hand, Dick needed a business to run as had always been his dream. On the other hand, I needed to get a bigger footprint in the North Woods, from whence my strength has always come. Our interest in and love for the craft beer industry was just a piece of a bigger picture of our strong belief in the cultural significance of the small businesses and the artisan crafts. As the big guys gobble up small towns, there is a growing surge of support for the anti- big guys, and we hope to be chief among these. We hope to bring jobs to this small, tourist focused town. We hope to give visitors another reason to come and to stay in Boulder Jct for a day or a weekend just like Grandpa did so many years ago when he opened the original Aqualand. Moving into the fall and winter season, we hope to be a light in the darkness of winter, encouraging folks to know that within our walls are warm friendship, warm food and warm hearts. No one needs to fear being ignored for we are all in this together. We hope the winter brings music, conversation, laughter and community. Winter can be long in northern Wisconsin so lets stick together. Every book club, ladies night out, holiday party, birthday party, celebration amongst friends, business lunch or dinner will be wlecome. Bring your friend and your cribbage board and stay the evening with us- I will play the winner... :) Cheer on the Packers, order ahead and we will make sure your favorites are on hand. We plan to bring in our old tinny piano, so if you play piano, sing or something else and just want to share the night, you are welcome to put out the jar. We hope we become a light in the darkness, a friend in the cold, a reason to get and celebrate whatever the season brings. We love you all-we have your back and we feel very blessed to have found each and every one of you!