Day Dreaming...

One of the most interesting things about starting the Aqualand Ale House is seeing the differences in who we thought we would be and who we are becoming.
We thought that we would draw a craft beer enthusiast that may want to have some supper while they enjoy a brew.  Thanks to Chef John and his kitchen staff, we have instead become a destination for a great fresh ingredients meal also.  We are finding that our customer enjoys a great atmosphere, thanks to the architecture of the original building and the tweaking of the interior that my training and experience in my other work has given me the ability to pull together. I think artisan craft and microbrew all come to mind when describing us, but we have become so much more than that. 

I think this is a double edged sword.  While we love the reputation that we are quickly gaining with foodies, we don't want to lose sight of the core message that the best of the craft beers can be sampled on a daily basis- on temperature and fresh.  We want to make the art of craft and the message of the little guy central to an experiential sampling of great flavors.

As we complete our first year at high season, we are already day dreaming about what comes next.  We know for sure there will be a beer garden by the time we open in the spring-  exactly what that means is in process, but we have plans....We designed our model around a specialty oven, but ran out of time to expedite the project of building it in.  This too will be a focus during the quieter season of fall.

Beyond that, we are playing the, "Where do we see ourselves in 5 years" game.  We have always set goals as a couple, as a family and now as small business owners, it only makes sense to evaluate our goals in the same way.  The rules to this process are, 1. Express your deepest day dreams-  nothing is off the table; 2. Throw out lots of ideas, the notion here is that you are looking for possibilities, not limiting anything- including expectations. 3. Listen well to each other regardless of how ridiculous the other's ideas may sound at first blush- I cannot tell you how often my husband's hair-brained ideas have been exactly where we have found our path leading. 4. Close your eyes and imagine a day in that life then decide how that feels vs. how another five year away life feels. 5. Write everything down and say a prayer. Step away for a while and then come back and discuss any new thoughts that have come to you in to exercise of processing all the ideas just thrown around. 
6. Re-visit and break the same process down in a 3 year span, then a 1 year span.
7. Write one year actions that move in the directions of the 3 and 5 year goals, recognizing that you cannot move up the clock, but you can move firmly in a specific direction.

We love finding our written lists from the past years.  It gives us a chance to look back and see where we thought we were going vs. where we actually went.

The Aqualand Ale House is a baby, but we are day dreaming already about where we will be going next. 

Keep watching and stay tuned.  One thing we don't do is settle. Another thing we do not know is how to stop moving forward. Step one has been so great, so many people have offered helpful suggestions and ideas on things we can add to enhance the experience further.  We know this is because everyone wants us to succeed. It has been a great first season and we look forward to a great next step in the adventure.

Thanks All!